The Best Way To Begin A SEO Company - Learn How To Begin A SEO Business|}
It is almost 14 years since I officially started my SEO company. I can honestly say it's one of the best things I have ever tried to perform in life. It is also among the very painful, annoying and stressful things things which has happened to me. So here is the brief list of what I have discovered as its first manager, CEO and adviser.
Constantly be Ready to Engage
Stories, case studies, experiences, consequences -- those would be the stuffs of the future. There are a lot of theories, tons of how-to's, tons of sales talk in our day and age. Stories hold huge weight in pinning down a potential customer to a purchase.
Exterior of a revenue standpoint, story-telling in your circle of friends can make a huge impact in rippling out your company to other people. My very first enormous client (that's still my client to date) came from a short chat when driving the train on my way for my afterward day occupation. We weren't really close. I told him that I had been in SEO and shared its own worth and exactly what it did for my website. He said that he would talk me.
Turns out that he did. I must close the offer.
After that lesson, then I never stopped evangelizing.
Give Free Consultations
Yes I know, you need to get paid each day. While it might be true that everything you know is worth every penny to what you're charging, no cost consultations construct trust. More frequently than not, it's helped me get the whole business. Yes clients might call me late at night or early in the morning, however providing free consultations to prospective clients has exceptionally increased closing rate on earnings.
Clients love the small things. They also feel more secure when you give them more info about what they are getting into and what they wish to know about other aspects of internet marketing. You are able to leverage on providing them what they desire to know instead of informing them vague generalities about the business.
I have a client now that signed up with us to their primary product's SEO and signed up using the other SEO company to their newest product's SEO. They wanted to see who's the better SEO services supplier. While I am easily 60% more costly in my yearly retainer compared to the other SEO business, I gave away free consultations to the owner.
"Call me anytime if you want anything -- except for money." , I stated. And he did. He called up to wake up me frequently times (I sleep and wake up late while he's an early bird). However, it was all worthwhile.
The whole business is currently given to us and we're just waiting for the purchase of another (much cheaper) SEO company to perish. I don't know if they are doing a great job or not. What I do know is that I gave out free, anytime appointment -and it worked!
It is one of my trump cards on customer acquisition.
Don't Be Scared to Jack up your Cost
You have to understand that SEO particularly here in the Philippines is still known as 'new' by many businesses. The dominant (and powerful) form of marketing here remains TV. That leaves us having a 'free market' plus also a free market means that the price range is mad.
There are companies offering SEO for as little as $300 per month. And yes, they claim that it is white hat -- together with all the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, I'd be out of business in one month's time.
When I read Seth Godin's here Linchpin, I knew the significance of pricing. Louis Vuitton can afford to charge that much since they're all for quality and exclusivity. I would like to be a business like that. That's 1 reason why we give customer exclusivity because of their niche/industry. And we also charge premium for this.
Companies can butt-heads on lowering costs. It can be the weapon of choice for many SEO companies. The customers win and the SEO industry loses.
My weapon of choice will be increasing the standard of our solutions and building a brand. This manner, pricing is secondary and I am really happy with the few genuinely excellent clients I have.
Consider Louis Vuitton. Win.
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How to Begin an SEO Company with NO Technical Skills.
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Also watch bill from previous elephant handler who had been making $19k annually to $3k in 1 week.
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